Mahmoud
Rashad
Mahmoud
Rashad
Mahmoud
Rashad
CREATIVE
DIRECTOR
CREATIVE
DIRECTOR
BRAND & VISUAL EXPERIENCE
BRAND & VISUAL EXPERIENCE
Identity Systems
Motion Branding
Digital Experience
Physical Touchpoint
Start a Conversation
15+ Years · Brand Presence · Systems · Digital & Physical Touchpoints
Core
Capabilities
Core
Capabilities
Integrated creative capabilities spanning brand systems, digital experience, and physical touchpoints designed
to shape how brands are seen, felt, and remembered
Creative Direction
01
Brand Positioning
Creative Concepts
Visual Strategy
Experience Direction
Creative Direction
01
Brand Strategy & Systems
02
Positioning
Brand Voice
Identity Systems
Visual Language
Brand Strategy & Systems
02
Campaign Direction
03
Campaign Direction
Marketing Visuals
Social Content
Corporate Presentations
Campaign Direction
03
Digital Experience
04
Website Direction
UI Layouts
Digital Journeys
Content Architecture
Digital Experience
04
Motion Branding
05
Motion Branding
Video Direction
Editing
3D Visualization
Motion Branding
05
BRAND IN MOTION
BRAND IN MOTION
SHOWREEL / SELECTED WORK
SHOWREEL / SELECTED WORK
Brand Identity · Motion Direction · Film · Digital Experience
Selected projects
Selected projects
Selected work shaped through strategy, identity, motion, and digital experience
Selected work shaped through strategy, identity, motion, and digital experience
ABYATONA
Real Estate / Digital Experience / Brand System
ABYATONA
From 25 years of legacy to one unified digital presence.
Built for scale, clarity, and bilingual reach
ABYATONA
Real Estate / Digital Experience / Brand System
MARKETING EYE
From strategy to market presence. A brand system
built to lead.
AI SPORTS OPENER
AI-driven speed and tension shaped into a cinematic
sports opener.
ABYATONA
Real Estate / Digital Experience / Brand System
More
Projects
More
Projects
A broader collection of work across multiple disciplines, formats, and touchpoints — from brand systems and motion to digital experiences, UI/UX, campaigns, and visual storytelling.
A broader collection of work across multiple disciplines, formats, and touchpoints — from brand systems and motion to digital experiences, UI/UX, campaigns, and visual storytelling.
Digital
Resources
Digital
Resources
Premium digital resources designed to elevate creative work. Built for flexible use across projects, formats, and digital experiences
Premium digital resources designed to elevate creative work. Built for flexible use across projects, formats, and digital experiences
LET’S BUILD THE NEXT
BRAND EXPERIENCE
LET’S BUILD THE NEXT
BRAND
For brand systems, motion direction, and digital experiences shaped with strategic clarity and visual impact.
For brand systems, motion direction, and digital experiences shaped with strategic clarity and visual impact.